Dr Jack Brazel has recently relocated his practice in West Leederville, part of Perth’s affluent western corridor. He didn’t move too far, taking space in the building next door.
123 Dental now occupies a tenancy in a busy neighbourhood shopping centre - a Coles complex with 2 levels of commercial tenancies. Setting up a dental practice in a busy retail space can provide considerable challenges during construction but the benefits in terms of exposure and pedestrian traffic are significant.
From a young age, Jack knew that he wanted a career where he was able to help people improve their lives. After a brief stint of medical work experience, he discovered dentistry with its blend of technical engineering and artistry combined with the ability to have a positive and lasting impact on patients. It was a perfect match and Jack has never looked back.
Graduating in Leeds in the UK in 2011, Jack emigrated to Australia. In 2017 he purchased a three chair practice and in the space of three years, grew the practice to the point where he needed another chair.
“I bought my current 3 chair practice 5 years ago, 2 years ago Medifit added a 4th chair for us but with my lease running out I knew we needed more space so I engaged them again to build a 6 chair practice that would give us the space we need to continue to expand and provide an amazing environment for our patients and staff.”
After a fruitless search for a suitable freehold property in the tightly held area, on Medifit’s Sam Koranis’ recommendation Jack shifted his focus to potentially leasing the space required. When a tenancy became available in the shopping centre next door, Jack took the opportunity and began discussion with the landlord. Taking counsel from Sam while negotiating the lease resulted in Jack securing an additional 45m2 of space, a very generous rent free period and a contribution towards the fitout from the landlord. In addition, the project was completed in time to take advantage of the existing instant tax write offs. This financial acumen is a hallmark of Medifit projects and reflects Sam Koranis’s knowledge as a CPA and Medifit’s experience in the space.
Jack’s brief was to create a light and spacious modern practice with a luxury feel that would provide him and his staff with a beautiful working environment for at least the next decade. Medifit’s design team responded with a stunning, timeless design solution that delivers today and into the future.
Entering the practice, patients first see the reception counter with its bold black lines, contrasting with white fluted panels in an elegant, practical solution to welcome patients. The waiting area is cleverly delineated by a custom joinery unit that doubles as a tv stand and a display for the practice logo along with an array of plants, books and interesting objects. The feeling is confidently modern and assured. Crisp white walls are further defined by a dark grey/brown skirting and arched mirrors that give the space a distinct, almost futuristic look. The design evokes professionalism with a hint of playfulness.
123 Dental is a six chair practice with all chairs located around a central steri for convenient access. The practice covers 259sqm and includes the chairs and steri plus a practice managers office, opg, clean prep and lab areas, a photo room, patient refresh, plant room, it store and a generous staff room. Finishes throughout are uniformly excellent. In Jacks own words…
“We are so excited to show all of our loyal patients our new home in the coming months as well as having a practice that staff are proud to say they work at and patients are proud to say they attend Medifit’s communication was amazing throughout but getting the build finished ahead of schedule in the current climate of materials and labour shortage was really surprising! From the first phone call to the date of handover Medifit made the whole experience of building a dental practice a breeze. Running a practice takes enough of your time, so knowing I could rely on them to get the job done without my involvement for the small things helped enormously. I couldn’t be happier with the job they have done. The value adds and advice was greatly appreciated. It is rare in today’s world to get so much free advice.
Sam Koranis adds
“We are delighted with what we have been able to achieve for Jack. Jack trusted Medifit to deliver on his vision for 123 Dental and despite some challenging construction conditions imposed by the shopping centre, I’m proud that our team delivered such a great result. Jack listened and was able to benefit from Medifit’s experience while negotiating his lease and has put himself in a great position for future practice success. We thank him for the opportunity and wish him every success.”